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PDRN or Salmon DNA is composed of amino acids and has a long list of benefits. Salmon DNA is a powerful ingredient that has been used in Korean skincare for years and now makes its way to the U.S. In last week’s episode of The Kardashians, Kim Kardashian discusses her latest skincare routine with her mother Kris Jenner that included the use of salmon sperm. The essence of the discussion was wanting to maintain a more natural, youthful look. While the celebrity headlines often create the buzz around a new trend, the years of science behind this powerful ingredient is why PDO Max decided to formulate it in our latest brightening skin booster: LúmEnvy.